Challenge

Catterton Partners, a leading private equity firm focusing on North American consumer brands, required a video reel to highlight the investments currently in their portfolio. The video needed to be in full high definition for playback on large-scale equipment in the firm's lobby.

Solution

Jiva Creative designed an elegant interface that put the emphasis on the impressive and well-known brands in the company's portfolio. Jiva integrated mixed assets (video, logos, other images) in a way that was engaging and interesting to watch—while at the same time sourcing audio and music that wouldn't drive people in the lobby crazy after a few minutes of play! The reel was built in a scalable manner to allow for easy additions and deletions as new investments opened or existing ones matured. The final six-minute reel was produced both as a self-running loop as well as in a DVD format for flexible deployment in different applications.

Results

Based on the success of the initial Catterton reel, Jiva has been asked to provide ongoing updates and maintenance to the loop.